DTLA LIFE MAG ® was created in January 2014 by long-term Downtown Los Angeles resident, real estate agent, and marketing consultant Alex LiMandri to promote the Downtown Los Angeles (DTLA) lifestyle. The online publication’s mission is to provide downtown residents, visitors, business owners, and workers with news and happenings in the area.


DTLA LIFE MAG ® is the only online lifestyle publication for Downtown LA’s upscale, sophisticated, and socially aspirational readers.  It was created for DTLA residents and visitors via a format that’s uniquely fast-paced, modern, uber-local and highly relevant yet not pretentious. The editorial and photojournalistic content reflects the way today’s consumers access and enjoy news.  DTLA LIFE MAG ® is slick, engaging, inspiring, informative and fun, and allows readers to feel they are part of the DTLA scene.  The stories come from real people who LIVE, WORK and PLAY in DTLA.


DTLA LIFE MAG ® is distributed to 300,000+ verified subscribers via a weekly newsletter.  Our contributors’ social media outreach has more than 12-million potential impressions.  Our readers are trendsetters:  creative, youthful, cutting-edge, love to shop, dine out, travel, live an urban lifestyle, and, importantly, regularly post articles to their extensive and influential social-media audience.


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